Sprouts Farmers Market will host grand-opening festivities Wednesday morning at its new store in Lincoln.
Ribbon-cutting ceremonies are set for 7 a.m. at the 30,000-square-foot store at 115 Ferrari Ranch Road.
The Phoenix-based chain has hired about 120 full- and part-time employees for the site.
The first 200 shoppers will receive 20 percent off their initial total purchase, and officials said a line is expected to form at 6 a.m. on opening day. Various coupon specials and giveaways will be held at the store through Sunday.
Sprouts employs more than 28,000 at nearly 300 stores across 16 states. More information can be found at www.sprouts.com.