Winner chosen in Merced County Fair logo contest

Francisco Garcia, who recently graduated from UC Merced, is the winner of the 2014 Merced County Fair’s annual logo design contest.

Garcia, 24, graduated in May with a degree in psychology and has lived in Winton most of his life. He’s seen plenty of the county’s agricultural side and that’s what inspired the logo he designed to go with the fair’s slogan, “Saluting Our Farmers and Ranchers,” according to a Merced County Fair news release.

“Ag is important to this area and I have friends who make a living at farming and ranching,” Garcia said. “It’s an important job growing and raising our food, so this is a great way to thank farmers and ranchers for all the hard work they do. I am really proud to be a part of this tribute.”

The winning design features a horseshoe framing a silhouette of a farmer or rancher wearing a cowboy hat looking out over the sun rising on green fields and a farm or ranch on the horizon. “I used my friends who are farmers as inspiration for the design of the farmer with the hat,” he said. But he wanted to limit the design to just a few elements. “I tried to keep it simple,” he said.

The slogan and logo will appear on posters, T-shirts, ads, banners, schedules, the fair’s website, Facebook and more to promote the fair, which is June 11-15.

The fair’s board of directors selected the first-, second- and third-place graphic design winners at their October board meeting. All eligible entries were assigned a number for judging. The numbered entries were reviewed by the fair’s marketing/promotions committee before the winning entries were picked by the fair board. The entrants’ names weren’t revealed until after the winners were selected.

Garcia took graphic design classes when he was a student at Buhach Colony High School in Atwater and continued to improve his skills as a hobby. He hopes to work as an art therapist but meanwhile is looking for a full-time job to help pay the bills, including student loans, so the $500 he will receive in prize money comes at a great time.

He also wins a pair of season passes to the five-day fair, where his favorite things to do are “people watching” and “feeding my sweet tooth,” the release said.

The second-place logo design was submitted by Carlos Lupian of Merced. He was the first-place winner of the 2013 logo design contest and also was a finalist in 2010 and 2011. Lupian is a printing technician in the print shop at the Merced County Office of Education. The third-place logo design was entered by Shellee Randol of Merced. Randol is the owner/designer of Randol Graphics of Merced. Lupian and Randol will each receive a pair of season passes to the fair.

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