Sacramento-area motel and hotel operators, who have been seeing strong demand for rooms over the past couple of years, have started 2017 on a similarly robust note, according to the latest report from CBRE Hotels in San Francisco.
The average daily room rate for area hotels in February was $122.40, up 3.5 percent from $118.23 in February last year.
The area’s occupancy rate was 77.9 percent in February, compared with 72.8 percent in the year-ago period.
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