Business & Real Estate

SolarCity to boost sales staff by 300 in Roseville; job fair Saturday

Solar power is accelerating job growth in the Sacramento area.

San Mateo-based SolarCity Corp. said Friday that it plans to hire “at least 300 additional employees” this year for a rapidly growing sales staff at its Roseville offices.

The company is hosting a job fair Saturday to begin filling those positions. It will be held from 9:30 a.m. to 1:30 p.m at the company’s new office, 1000 Enterprise Way. Those who cannot attend the fair can review job listings at

SolarCity, which bills itself as the nation’s top solar employer and installer, already has about 475 workers at its new Roseville office in the Vineyard Pointe Business Park. On Friday, Roseville city officials helped SolarCity formally inaugurate that office with a ribbon-cutting ceremony.

Most employees in the 60,000-square-foot leased office space work in sales, project management, marketing, design and information technology, but the company’s focus is beefing up its call-center sales team amid robust growth in the residential solar power sector.

Paul Stephan, SolarCity’s senior vice president of residential sales, said the Roseville site “is one of our two big call centers” serving the 16 states in which the company operates. He said the available sales jobs are a good fit for “people from mortgage and insurance sales, or anyone who can explain complex matters over the phone.”

He added that the company is building out another 7,000 square feet in its current building, working to create a “Googlesque-type atmosphere without having to move to Silicon Valley.”

SolarCity, which has more than 10,000 workers nationwide, also employs about 275 at its 15,000-square-foot operations center in Sacramento.

In September 2013, SolarCity Corp. completed its acquisition of Roseville’s Paramount Solar in a $120 million transaction. SolarCity then embarked on an aggressive hiring campaign, averaging 20 hires a month in 2014.

SolarCity says it has been riding a wave of postrecession growth in the residential solar power sector. Last year alone, the companywide payroll increased 22 percent.

In recent months, the San Mateo firm has introduced new programs to accommodate what it anticipates will be continually rising consumer demand, particularly in California.

Earlier this week, SolarCity announced that it is expanding to so-called microgrids, larger power systems that can be tapped by communities when the power grid goes down. The systems, which add generators and software to manage the power to standard solar panels, will include Tesla Motors batteries to store the energy generated.

Elon Musk, CEO of Palo Alto-based Tesla, is chairman of SolarCity and a major shareholder in the company.

Last October, SolarCity launched a loan program that lets homeowners buy their rooftop solar systems with a financing option where consumers can take out a 30-year loan, with payback based on the electricity generated by their solar panels. If the panels produce a lot of solar energy, the loan payback is faster. Under the program, SolarCity is the direct lender to customers through its subsidiary, SolarCity Finance Co.

Also in October, SolarCity launched what it called the nation’s first registered public offering of solar bonds.

SolarCity stock rose 9 cents Friday to close at $50.17 a share on the Nasdaq stock market.

Call The Bee’s Mark Glover, (916) 321-1184.