Business & Real Estate

Kings introduce Uber app for home games

The Sacramento Kings announced Thursday they will add the Uber ride-sharing service to the team’s mobile app this fall, allowing fans to tap in for rides to and from Sleep Train Arena. The service will start with the team’s home-opening game this season on Oct. 29.

Uber, a San Francisco company that’s operating in 45 countries, is a smartphone-based service that connects riders with drivers, offering variable rates depending on rider demand and car availability.

The Kings said in a news release that they are the first professional sports franchise to include Uber on their team mobile app. Kings President Chris Granger called the collaboration a step forward in fan service.

“Not only are we utilizing technology to provide an enhanced and more frictionless experience, but we’re also increasing safety for our fans, arena neighbors and the region,” Granger said. “The Kings support of new ride-sharing platforms like Uber are a key factor in making Sacramento and the capital region a more vibrant and viable place to live.”

Fans with iPhone and iPad devices will be able to access Uber in the “Going to the Game” or “Transportation” section of the Kings app. An Android version is expected to be available in mid-November. The app will display pickup times, fare estimates and other information.

“Now Kings fans can use the team’s app to make sure they get a safe, reliable and affordable ride to each and every home game at the tap of a button,” said Uber’s Sacramento General Manager Wayne Ting.