Sacramento-area hotel operators saw solid mid-summer gains, according to the latest report by hotel industry tracker PKF Consulting USA.
PKF said the average occupancy rate among area hotels in July was 75.1 percent, up from 71.2 percent in July 2013. Revenue per available room totaled $77.92, compared with $68.18 in July last year. The average daily room rate among area hotels and motels in July was $103.79, up from $95.79 in the year-ago period.
PKF said July marked the sixth consecutive month of year-over-year improvements in the three key segments.
Industry analysts say 70 percent occupancy is generally considered the point where hotels can raise room rates to generate more revenue.
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Through the first seven months of this year, average Sacramento-area hotel occupancy was 72.4 percent, compared with 69.6 percent in the same period of 2013.
Through six months this year, San Francisco led the Northern California region with an average occupancy rate of 91.3 percent; the Monterey/Carmel area led in average revenue per available room at $268.34.