Business & Real Estate

Cheeky promo at Giants parade includes ‘Mad Bum’ underwear

The Jockey underwear company was to distribute a limited number of underwear  emblazoned with the words “Mad Bum” (a play on words of star Giants pitcher Madison Bumgarner’s name and the British equivalent name for buttocks) at the World Series champions’ parade Friday in San Francisco.
The Jockey underwear company was to distribute a limited number of underwear emblazoned with the words “Mad Bum” (a play on words of star Giants pitcher Madison Bumgarner’s name and the British equivalent name for buttocks) at the World Series champions’ parade Friday in San Francisco.

Lucky fans at the Giants’ parade may have ended up with Mad Bum underwear.

The Jockey underwear company was to distribute a limited number of Mad Bum underwear at the World Series champions’ parade in San Francisco. Emblazoned with the words “Mad Bum,” the promotional undergarments are a play on words of star Giants pitcher Madison Bumgarner’s name and the British equivalent name for rear end.

“Jockey is an iconic American brand that has supported baseball and the greatness of its players for years,” said Bumgarner in a Jockey press release. “I’m proud to wear Jockey and celebrate this championship with my teammates and the great ‘bums’ everywhere.”

Unfortunately, Giants fans, the unmentionables with “Mad Bum” on the rear will not be for everybody. They are not for sale, according to the Detroit Free Press.

The newspaper quoted Dustin Cohn, Jockey International CMO, as saying: “We wanted to provide fans with a fun, eye-catching keepsake in support of Madison’s postseason greatness.”

Thousands of the Mad Bum underwear collectibles were to be passed out to fans on Market Street during Friday’s parade, according to the Free Press.

Bumgarner pitched seven innings in Game 1, threw a complete-game shutout in Game 5, then came back three days later to pitch five more scoreless innings in relief in Game 7, lowering his career World Series ERA to 0.25 – one earned run in 36 innings.

Call The Bee’s Bill Lindelof, (916) 321-1079.

  Comments