Business & Real Estate

San Francisco auto selling, buying firm enters Sacramento market

Shift Technologies, a San Francisco-based startup that employs technology and a team of “car concierges” to assist private-party car buyers and sellers, launched sales operations in the Sacramento-area market on Wednesday.

Shift said it plans to employ 35 in the area by the end of this year.

Shift also offers its services in the San Francisco and Los Angeles markets, with plans to expand to 20 markets next year.

Shift offers on-site appraisals and car pick-up for sellers and free, on-demand test drives to prospective buyers. It also manages the full range of buying and selling requirements, including inspections and Department of Motor Vehicles paperwork.

Mark Glover: 916-321-1184, @markhglover