How entrepreneur team built online audience with big-time discounts, concise gear reviews

Nearly 150,000 people subscribe to Jeff Rizzo's reviews of sports, outdoor and electronic gear on YouTube. He's expanded this year to a website that lets shoppers know where they can find deals.
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Nearly 150,000 people subscribe to Jeff Rizzo's reviews of sports, outdoor and electronic gear on YouTube. He's expanded this year to a website that lets shoppers know where they can find deals.