New owner of Sacramento's Rumpelstiltskin introduces new products, knit-along

Ciara Zanze, the new owner of Sacramento's Rumpelstiltskin yarn shop, has added merchandise and used social media to grow sales at her R Street store. A longtime employee, she bought the store after its owner retired in June 2016.
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Ciara Zanze, the new owner of Sacramento's Rumpelstiltskin yarn shop, has added merchandise and used social media to grow sales at her R Street store. A longtime employee, she bought the store after its owner retired in June 2016.
Cathie Anderson

Cathie Anderson

Insights into the people who shape Sacramento’s business landscape

New owner of Sacramento’s Rumpelstiltskin sees sales grow with knit-alongs, social media engagement

January 20, 2017 04:00 AM

About This Blog


Cathie Anderson connects you to local businesses, entrepreneurs and nonprofits by gathering insights and strategies from business leaders of large companies as well as small startups. She's been preparing for this assignment for years, with positions that include assistant business editor at The Detroit News and The Dallas Morning News, and business editor and features editor at The Sacramento Bee. Contact her at canderson@sacbee.com or 916-321-1193. Twitter: @CathieA_SacBee.