Sacramento stylist Tavia Jenkins has relocated her 16-year-old Double Take Hair Gallery from its home near Broadway and 21st Street to the space that long had been occupied by Diana Ciocan’s Frumoasa Salon at 1012 12th St. in downtown Sacramento.
In August 2014, Ciocan moved into her Frumoasa Salon & Spa 2 at 1229 J St., next door to the restaurant her parents operate, Muntean’s Soup, Salad & Sandwiches.
Jenkins plans a grand opening from 6 to 10 p.m. Saturday, when she and other beauty experts at Double Take will offer complimentary eyebrow arches and tints, makeup and other services.
“I wanted us to go to another level,” Jenkins said. “Sometimes, when you change your environment, your mindset starts to change. It can be an inspiration booster.”
Even though Jenkins felt it was time for a change, she said, she had a moment of fear and doubt that plagues so many owners looking to raise the profile of their businesses.
“You have to be careful what you ask for,” she told me. “Sometimes, we’re not prepared for it when we’re faced with it. You make up all the excuses. Fear will block us. … This is when you have to believe and you have to have faith. You really do, if you want something. You cannot let fear block you. … It was time to elevate.”
Her maternal grandmother, Lilyann J. Mitchell, and her parents, Edward and Claudia Jenkins, pushed her to make the move. A stylist friend, Derrick Dennis, told her that it was time that they raise their profile with a downtown location.
Jenkins said Dennis chided her: “We’ve outgrown this place. Why do you want to stay here? What is it? Our clients have followed us, even before we got our own salon. We’ve never had a problem with clients staying with us.”
The two stylists are known in Sacramento for their work in the salon and for documentaries that each has made about hair. Sac Cultural Hub magazine named Jenkins the top stylist in Sacramento in 2007, and in 2004, she won a trophy for her work at Hair Wars, one of the nation’s largest African American hair shows.
Jenkins, who has also recorded and sold music, opened Double Take in 1999 when she was 21 years old. She recently teamed up with her friend Jennifer Powers to offer a line of raw virgin hair and extensions under the Top Tier brand. Jenkins said she decided to go into the business because clients were tired of having to go elsewhere to shop for the products.
Ciocan also has raised the visibility of her Frumoasa 2 salon, relocating to an even busier downtown thoroughfare. She has been working to mentor young women in the business. She told me she did a class a few months ago at Federico Beauty Institute in North Natomas, talking to students there about how to succeed in the salon business.
“We want to help young stylists build their business in our new facility, rather than just renting them a space,” Ciocan said. “It takes a little bit longer to get the right person to do that.”
Federico brings apprentices in to get to know her before they graduate. She takes time to do two or three quick workshops each week, she said, and she trains them in professionalism and in eight steps to financial success.
So far, Ciocan has had one stylist, Malina Eudave, who has stuck with the program for about 18 months.