Public relations guru Jane Einhorn told me that she is relishing getting back to the basics of her craft, as she steps out on her own after nearly four decades with the advertising and marketing firm founded by Jean Runyon in 1960.
“I don’t want a staff,” Einhorn said. “I just want to do what I do.”
Was she nervous about making such a momentous move? “I was in a way scared,” she said, “but it was fine because this is the way you should do it.”
Einhorn’s last official day at Runyon Saltzman & Einhorn was April 1. While the firm has changed its name to Runyon Saltzman, Estelle Saltzman said, she and the remaining partners are still contemplating what to do with their well-known RSE logo and rs-e.com web address.
Einhorn said her goal is to find and tell stories and connect people who would benefit from knowing one another. More than a year ago, she said, she told her business partners – Saltzman, Chris Holben, Scott Rose and Paul McClure – that she wanted to go out on her own.
“This was a very amicable, very upfront, open discussion,” Einhorn said. “I was working three days a week for a while, and everyone knew this was what I wanted to do. When you’re business partners with people, it’s like a marriage. ... I transitioned my accounts to other people. I had them in good shape. There was a buy-sell agreement done several years ago, prepared by attorneys.”
Since her departure, Einhorn has worked with a combination of for-profit and nonprofit clients such as Sacramento-based Elica Health Centers, McClellan’s Aerospace Museum of California and Sacramento’s Golden Pacific Bank. Her new business cards were a gift from Cecily Hastings, publisher of Inside Arden, Inside East Sac and several other tabloid-size monthly magazines mailed to local residents’ homes.
Hastings designed the cards and had them printed, even though Einhorn told her that everyone in town already knew who she was.
“All of a sudden at my house, I had a box of 500 business cards,” Einhorn said. “They said, ‘Jane Einhorn, Extraordinary Connections,’ and I looked at it, and I said, ‘Cecily, you need to put something just a little bit more specific.’ It’s not like I’m a matchmaker. I’m not a yenta. I said, ‘At least put down that I do public relations.’”
For the record, the cards now read: “Extraordinary Connections in Public Relations & Marketing.”
Einhorn moved to Sacramento from New York City, and you can still hear a trace of her Long Island accent in her voice. She was the editor of her high school newspaper and always wanted to be a journalist. Unfortunately, she said, her high-pitched voice put her out of the running to be the next Barbara Walters. So, after studying journalism at the University of Michigan, she went to work for a publisher of trade magazines.
“I started writing about new products in the back of the book for a supermarket publication,” Einhorn said. “So I wrote about freezers and frozen foods, and I had a talent for this, so I ended up becoming a field editor. ... I wrote for six business publications. I liked asking questions. That’s where I learned to ask questions.”
Einhorn said she came to Sacramento because her boyfriend was moving here, and her first local job was writing for an employee magazine that McClatchy, the publisher of the Sacramento, Modesto and Fresno Bee newspapers distributed to its employees. After a year, she wanted more challenging work and The Sacramento Bee’s public relations manager put her in touch with his friend Jean Runyon. Einhorn’s interview with Runyon coincided with the departure of an account executive, she said, and Runyon decided to hire her for the position.
The firm’s annual billings were in the neighborhood of $1 million at that time but grew to about $30 million by the time she left, said Einhorn, who was going by her maiden name at the time she joined the staff. That changed as she married, divorced and then remarried.
“Each time I changed my name, we had to do the logo again,” Einhorn said, “so I promised my partners I would not get married again because we did Runyon Saltzman & Einhorn. I said, ‘That’s it. We’ll never have to do another logo change.’ ... Now I’ve left.”