Ginger Elizabeth Chocolates on Saturday will offer a free gourmet hot chocolate to anyone who registers at their bake shop for Sacramento’s annual Run to Feed the Hungry 5K.
The run, held every Thanksgiving near the California State University, Sacramento campus, is the primary fund raiser for Sacramento Food Bank & Family Services, the area’s largest network providing food, clothing, education and legal services to community members in need. Last year, the race drew 28,644 people and raised close to $1 million.
Ginger Elizabeth Chocolates (1801 L St., Suite 60, Sacramento) announced the promotion on Twitter and Instagram Saturday morning, hoping to use a steamy beverage to entice people to sign up for the race. Followers responded almost immediately, discussing plans to register and encouraging one another to snatch up the popular drink.
Premium content for only $0.99
For the most comprehensive local coverage, subscribe today.
The offer is valid between 4 p.m. and 10 p.m. Saturday, Nov. 12, only. Run to Feed the Hungry staff will be at the shop to sign people up for the race. They recommend bringing credit or debit cards or checks to pay for registration, which costs $35 for adults and $20 for youth (17 and under). Race prices increase on Nov. 17.
This is the first of a few soon-to-be-announced race promotions people will see around town this month, said food bank spokesperson Kelly Siefkin.
“We’re just trying a few new things around registration this year, and thought (Ginger Elizabeth) would be a popular pop-up,” she said. “Now when people are going around on Second Saturday they can get their registration taken care of, too.”