So long Sleep Train, hello Golden 1 Center
The Sacramento Kings said Thursday they’ve cut off season ticket sales for the inaugural year at Golden 1 Center in order to hold seats back for individual games and partial season packages.
Team President Chris Granger made the announcement on Twitter and KHTK radio.
Details weren’t immediately available, but Granger told The Sacramento Bee last month that season ticket sales were approaching 11,000 and the team was close to cutting off sales. He added that the team has sold out nearly its entire inventory of 2,500 premium seats.
Golden 1 Center, set to open in the fall, will seat approximately 17,500 for basketball.
Even if a team could sell out the entire arena to season-ticket holders, sports-business experts say it’s smarter to make tickets available for individual games or smaller, multi-game packages. That approach helps build a pipeline of newer and younger fans who might become season ticket purchasers some day.