Back in February, pop superstar Lady Gaga got permission to fill the pool at Hearst Castle for a music video shoot. Among the conditions of the deal was her participation in a public service announcement promoting water conservation, which earned her a letter of thanks from Gov. Jerry Brown.
Five months later, the PSA has finally arrived and it’s...a simple 17-second plea to “help save water at home” amid California’s historic drought. Sadly, you’ll find none of the singing, wacky outfits or theatrical production values Lady Gaga is known for.
The spot did inspire a couple of punny tweets from the Brown administration, though, including one from the governor himself.
Hopefully the campaign will help the state’s efforts to reduce water use get back on track. While Brown called for a 20 percent conservation target in January, Californians actually increased their water use by 1 percent in May compared to previous years.
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