Republican gubernatorial candidate Neel Kashkari, short of cash and inspired by Frito-Lay’s “Crash the Super Bowl” consumer advertising contests, announced in August that he would give a $25,000 scholarship to the college student who made the best ad for his campaign.
If not by design, he ended up offering pretty good odds.
On Tuesday, as Kashkari announced the winners of the contest, his campaign put the number of submissions it received at “over 10.”
The winning entry came from Samuel Estigoy and Salvatore Angrisani from the University of California, Irvine and University of California, Merced. Estigoy is the son of Jann Taber, communications director for state Sen. Andy Vidak, R-Hanford.
The winning entry features a conversation in which one young man has difficulty pronouncing Kashkari’s name, while two acquaintances correct him and explain his priorities.
At the end, a narrator says, “His name is hard to say, but his values are clear: More jobs, more opportunity. Kashkari.”
Kashkari also handed out second and third place awards, of $10,000 and $5,000, respectively.
It is unlikely the ads will find significant air time. Kashkari reported Monday that he had less than $700,000 on hand for the final month of the campaign. The former U.S. Treasury Department official is running far behind Gov. Jerry Brown in public opinion polls and fundraising.
Brown reported Monday that he is holding about $23.6 million for his re-election bid.