Basketball

LaVar Ball unveils shoe line, causing social media to go off on new brand

UCLA guard Lonzo Ball, right, meets with his father, LaVar, after playing against Washington State on March 4. The elder Ball has started his own athletic apparel brand, but it’s the price of his shoes that is getting attention.
UCLA guard Lonzo Ball, right, meets with his father, LaVar, after playing against Washington State on March 4. The elder Ball has started his own athletic apparel brand, but it’s the price of his shoes that is getting attention. The Associated Press

LaVar Ball is stepping his foot into the shoe game.

The father of UCLA star guard Lonzo Ball tried securing a deal with adidas, Nike and Under Armour but was denied by all three major athletics brands. So, Ball started his own company.

The main shoe in the new Big Baller Brand – called the ZO2 Prime – is being offered for $495. For $500 more, one can get an autographed copy in an LED box.

Sound too expensive? No worries. BBB offers slide sandals for just $220.

Social media is having a field day with the news. Here’s a sample:

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