The Kings' foray into esports, competitions using video games, added star power when Hall of Fame center and Kings minority owner Shaquille O'Neal was named general manager of Kings Guard Gaming.
“I’m looking forward to my role with Kings Guard,” O’Neal said in a statement. “Just like I dominated the hardwood, music industry, showbiz, nicknames and broadcasting, I plan to help build the most dominant 2K franchise in history.”
Along with O'Neal, Kings Vice President of Strategy and Analytics Luke Bornn will help with the 2K League draft Wednesday. Kings Guard Gaming selects fourth in the first round and will select six players overall.
Those players will move to Sacramento and have access to an esports training facility at Golden 1 Center.
“We’re excited to have one of the biggest icons in basketball serve as a guiding voice for our first NBA 2K League team,” said Ryan Montoya, Kings chief technology officer and head of esports. “Shaq’s global appeal combined with his knowledge and passion for the game will be invaluable as we work to build a team of elite gamers who are passionate and competitive team players.”