DeMarcus Cousins has been making the rounds on the national media circuit, giving the country a chance to see a fun side of the Kings center.
Cousins appeared in a segment on Jimmy Kimmel Live on Sunday night following Game 2 of the NBA Finals.
Cousins also appeared on ESPN’s SportsNation last week.
In both appearances, Cousins shows he can poke fun at himself.
On SportsNation, Cousins rated some of his oncourt follies, including being dunked on in college, having a shot swatted by Eric Bledsoe and when he caught a case of the flops during a game. And during a one-on-one game against Kimmel, Cousins had to wear and beat a marching-band bass drum, and he laughed when he was called for a technical foul.
Before Kings owner Vivek Ranadive’s plan to make Cousins a star in India can happen, it would make sense if Cousins is hailed as a transcendent star in the United States. Allowing the public to see a more playful side of Cousins would help combat the notion that he’s an angry, technical foul-prone player with great statistics.
The appearances seem to be a part of the plan from Cousins’ agents – note the Relativity Sports shirt in the Kimmel clip – to do more to promote and change the perception of Cousins.
Cousins, who is wary of national media members he doesn’t know, had two features with ESPN during the season facilitated by his agency.
Maybe Cousins will appear in some commercials, too. Teammates have jokingly teased him because point guard Isaiah Thomas has been featured in commercials, most notably the Pizza Guys.
Behind the frown and scowl on the court, Cousins wants fans to like him. It will take some time, but playing basketball while wearing a drum is a start in that the big man with the scowl on the court does like to smile.