Rajon Rondo could play the media game, put on a fake smile and try to charm his way to some positive coverage.
But that’s not Rondo’s style.
Rondo is not about to try to use the media to change the opinions of those who have already crafted one of him.
“I don’t read papers, I don’t read articles so it doesn’t make a difference,” Rondo said. “People will believe anything they read and that’s just the way the world is.”
Sign Up and Save
Get six months of free digital access to The Sacramento Bee
Rondo was asked about the “controversy” of last week when he joked that he’d clashed with coach George Karl became a national story, because Rondo’s reputation as difficult made the scenario more realistic than laughable.
Rondo was asked after the Kings’ preseason finale at Rupp Arena if he felt the need to prove he’s not a disruptive force.
“I don’t’ think that’s the case,” Rondo said of the perception. “You don’t hear that coming from my teammates. Everybody has an opinion like everybody has an ... My family and people that are close to me, my teammates knows what kind of teammate I am and that’s what it’s all about. That’s all that matters to me.”
Rondo said negativity will always garner more attention.
“You guys, not you in particular, but your coworkers, write anything and people believe it,” Rondo said in response to a question from longtime Kentucky beat writer Jerry Tipton. “That’s just the way the world is. People love to thrive on bad news. I’ve had a couple of bad press reports and that’s how people labeled me. Actually I put something on Instagram earlier about some positive things that happened in D.C. this past week and nothing was said about it.”
Rondo was referring to the 20th anniversary of the Million Man March. Many have used social media to criticize the coverage the lack of mainstream coverage for an event where black men gathered peacefully compared to coverage of violence.
“When things are positive the media doesn’t make a big deal about it,” Rondo said. “When we go out here and do things for the community, we do tings for charity events, it’s not a big deal. But as soon as you make a mistake or get a technical foul it’s running across the ESPN ticker. That’s the way the world is. You’ve just got to make a difference one day at a time and hopefully the media, well you have to do your job, but the world thrives on bad news.”