'Dilly dilly!' Bud Light's Ye Olde Pep Talk
This year's Super Bowl advertisers have mostly turned to lightly humorous ads to grab the attention of the 111 million-plus viewers expected to have tuned in to the Philadelphia Eagles taking on the New England Patriots. The Eagles won, 41-33, on Sunday.
Thirty-second slots are going for more than $5 million for airtime alone.
Here is a handful of the commercials that played today.