Folsom creates new destination brand: Paddling Capital of the West
Folsom is launching its new destination brand, calling itself the “Paddling Capital of the West.”
“More than a tagline, the initiative recognizes Folsom as the premier hub that it is for stand-up paddle boarding, kayaking, and a broad diversity of on water paddling experiences — unmatched by any other destination in the west,” Visit Folsom and Choose Folsom wrote in statement announcing the new slogan Thursday.
The campaign is a collaboration between Visit Folsom and Choose Folsom, the city’s chamber of commerce. Folsom has Lake Natoma, which the campaign says caters to beginners, families and competitive paddlers, citing the lake’s 5 mph speed limit. It also has Folsom Lake, which offers opportunities for distance and open-water exploration.
“This is a natural evolution for Folsom,” Visit Folsom Chief Executive Officer Joe Gagliardi wrote in a statement. “We have two incredible waterways, experienced outfitters, and a growing paddling community with a long and distinguished history. With this launch, we’re telling that story in a bold, unified way that inspires visitors to come experience it for themselves.”
Folsom Lake was near capacity heading into peak paddling season, and was at 94% of capacity Friday morning, according to the California Department of Water Resources. That’s 127% of it historical average, sitting six feet below capacity.
Lake Natoma hosts the Powerhouse Ministries Dragon Boat Festival each spring, where teams race at Black Miners Bar. This year’s event is scheduled for April 25. The Intercollegiate Rowing Association National Championship Regatta also brings collegiate athletes to the city, set for May 29 to 31 this year.
These activities bring tourism and economic activity to Folsom, increasing the city’s sales tax revenue.
“Folsom’s waterways are one of our greatest natural assets,” Mayor Justin Raithel wrote in a statement. “This initiative not only celebrates recreation, it strengthens our local economy — supporting small businesses, increasing tourism, and encouraging visitors to stay longer and explore more.”
