Placer County tourism just broke a record. Here’s how much visitors spent in 2025
Tourism spending in Placer County reached a record $1.57 billion in 2025, according to Visit Placer, the county’s tourism bureau.
The data from Visit Placer shows an increase of 4.1% from the previous year, more than double California’s 1.7% growth rate, the agency reported.
The tourism industry in Placer County supported 16,000 jobs and generated $137.5 million in state and local tax revenue, up 3% year over year.
Statewide, visitor spending across California’s 58 counties rose to $158.9 billion in 2025.
Visit Placer data showed broad-based gains across sectors, led by lodging and dining increases. Hotel and short-term rental spending rose 5.6% to $849 million, while food service spending climbed 5.2% to $411 million.
The gains were about 44% above the pandemic-era low of $1.09 billion in 2020. The 2020 figure marked the lowest level since 2015.
Rob Haswell, CEO of Visit Placer, said even in a choppy economic climate, Placer County travel continues to grow.
“More and more, folks are discovering Placer County as they search for authentic experiences,” he said.
This story was originally published April 30, 2026 at 9:10 AM.
