Look it. Feel it. F@$# it.
Yes, that really is the tagline behind Sacramento’s newest nightclub, London, which opens Thursday night at 1009 J St. Kicx Unlimited partner Frank Yan and his sister Sandra Yan Crowell own the club along with Sandra’s husband Hendrick Crowell, a local attorney who DJs under the name Stylus.
The neon slogan on London’s mezzanine wall and accompanying purple armchair are the made-for-Instagram work of Mitra Gholami, founder of San Francisco design firm Deleap.
Sandra didn’t like any of the preliminary nightclub names being thrown around, she said, and started researching cool clubs around the world. Many of the ones she did like were in London, where she and Frank were born. She proposed the name half-jokingly at their father’s birthday dinner and it stuck.
Things come in two at London: two stories, two DJ booths, two bars. One floor might have an open format DJ playing Top 40 hits while the other blasts EDM upstairs through the Void Acoustics sound system, or both can share the same music. The bottom floor has about a third of London’s 3,400 square feet.
London has a kitchen in addition to a full bar but doesn’t plan to serve food initially, Sandra said. There’s a chance of happy hour bites down the road, and management is already in talks to bring in guest chefs for pop-up dinners, including Hog Island Oyster Co. head chef Abel Padilla on Nov. 10.
“We want it to be a place where people are having fun and are comfortable, where they’re enjoying themselves and can experience being themselves,” Sandra said. “We pride ourselves on our hospitality. That’s what we’re drilling into our staff. The No. 1 thing is hospitality.”
London replaces Parlare Euro Lounge across 10th Street from the Citizen Hotel in a pocket of downtown marked by extreme highs and lows: Grange and city hall straddle grimy buildings and Cesar Chavez Park’s considerable homeless population.
Parlare was already the subject of a California Department of Alcoholic Beverage Control investigation for alleged disorderly conduct when a bouncer and customer were shot in August 2017. The club lost its liquor license and closed within a week of the nonfatal shooting.
London’s opening hours will be Thursday through Saturday from 9:30 p.m. to 2 a.m., with private party or reception space available for rent.