Celebrity Beauty Tourism: The Clinics Kim Kardashian, Eva Longoria and Gwyneth Paltrow Love
The beauty industry has gone global — and so have the people who can afford to chase it. From Seoul to Dubai to wellness retreats tucked into the Italian countryside, beauty tourism has become a defining travel trend, with celebrities openly documenting trips built around facials, injectables, regenerative therapies and reset-style wellness stays.
What used to be a discreet stop on a vacation itinerary is now the whole reason for the trip. Kim Kardashian, Gwyneth Paltrow, Eva Longoria and Rachel Brosnahan have all spotlighted the clinics and retreats they travel to, turning beauty tourism into a category that blends aesthetic medicine, luxury travel and celebrity influence.
For more information: The Rise of Beauty Tourism: 5 Best Countries for Glass Skin, Facials and Hair Transplants
What Beauty Tourism Actually Means
Beauty tourism refers to traveling internationally for cosmetic or aesthetic procedures rather than receiving them at home. The treatments cover a wide spectrum, from skincare and injectables to surgical enhancements like rhinoplasty and body contouring. South Korea and Turkey are among the most recognized hubs, but the United States also draws international patients seeking highly specialized care.
Experts say the country matters less than the clinic itself. Safety depends heavily on choosing the right doctor, understanding credentials and researching reviews and recommendations before booking treatment abroad.
Dr. Benjamin Caughlin, a facial plastic surgeon at Impressions Face and Body in Chicago, told BeautyCon: “I have a significant population of patients from western Europe, including Spain, Ireland, Italy, and Greece. People are willing to travel for a super-specialist.”
South Korea: Kim Kardashian at Hoan Clinic in Seoul
Kim Kardashian visited Hoan Clinic in Seoul in August 2025 for advanced aesthetic treatments. Located in the Hannam-dong area, the clinic is known for combining functional medicine, regenerative stem cell treatments and lifting procedures with private, high-end dermatology and wellness care. The approach leans toward enhancing natural features rather than dramatically altering them.
Kardashian documented the trip on Instagram after traveling with Khloé Kardashian, La La Anthony and friends, captioning the post: “#TheThingsWeDo 🇰🇷”
While she did not confirm every treatment, visible steps in her posts included topical anesthesia, blood extraction from her arm and a cooling, hydrating facial mask.
Italy: Gwyneth Paltrow at Palazzo Fiuggi
Gwyneth Paltrow is closely associated with Palazzo Fiuggi, a luxury wellness retreat in Italy known for restorative treatments and science-backed longevity programs. Paltrow has partnered with the retreat through Goop, helping cement it as a destination for celebrity wellness travel.
Dr. Barbara Sturm, an aesthetic doctor known for non-surgical anti-aging treatments, also works with Palazzo Fiuggi. She is widely recognized for pioneering the “vampire facial,” which became a cult-favorite celebrity treatment. Her client list includes Kim Kardashian, Gwyneth Paltrow, Hailey Bieber, Paris Hilton and Emma Roberts, according to her site.
Sturm’s skincare line, Molecular Cosmetics, includes products like the Super Anti-Aging Serum, Hyaluronic Ampoules and Glow Drops, which are widely used by her celebrity clients.
California: Rachel Brosnahan at The Ranch
Rachel Brosnahan publicly shared her experience at The Ranch in California, one of the best-known celebrity wellness retreats. The property focuses on fitness, recovery and reset-style luxury wellness stays rather than cosmetic procedures alone.
She told Women’s Health in July 2025: “I had the opportunity to go to The Ranch in California, 7 days of hiking and vegan food and it was pretty magical.”
The Ranch is known for immersive programs centered around hiking, plant-based meals and structured wellness routines. It has become especially popular among celebrities seeking intensive wellness retreats with privacy.
Dubai: Eva Longoria at Lucia Clinic
Lucia Clinic in Dubai is a celebrity-favorite destination known for injectables, fillers, Botox, CoolSculpting and non-invasive anti-aging treatments. The clinic highlights testimonials from celebrities including Lindsay Lohan, Naomi Campbell and Eva Longoria on its website.
Longoria has specifically praised founder Dr. Radmila Lukian. In a TikTok posted by Lukian in 2024, she said: “I come to Dubai just to see Radmila and the amazing staff at Lucia Clinic.”
She added: “I don’t mind aging, I just want to age well. And so if there’s a machine, a laser, a lotion, a potion, she has it and I’m gonna use it. I can’t even list all the things that I get done here because you’re like a magic genie.”
The clinic has become known for combining high-end aesthetic treatments with destination beauty travel, particularly for international celebrity clients who return for repeat visits.
This article was created by content specialists using various tools, including AI.
