This Week's Faves Include a Vanilla Fragrance and GapStudio Fall Campaign

We all have those fashion and beauty essentials we know, trust and use throughout the year, but it always feels good to give your everyday go-tos a quick spruce-up from time to time.

If you're looking to scoop up some exciting finds worth the money - and the space in your closet and makeup vanity - you're in luck. This week's Hot Stuff list is all about effortless classics, from GapStudio's latest collection featuring Gwyneth Paltrow and her daughter, Apple Martin, to Louis Vuitton's latest vanilla spritz that's enhanced with mesmerizing notes of gentle florals, leather and Tahitian vanilla.

There's still more to discover, though! Whether it's the new Mochi Milk laundry products from functional fragrance brand DedCool (guaranteed to leave your fabrics and room smelling incredible, BTW) or the elevated activewear label seen on street style stars like Hailey Bieber, you won't be disappointed with this week's editor-approved picks.

ENHANSE

The men's skincare line from Evangelo Bousis, cofounder of fashion brand Dundas, just launched the Super Moisture Firming Serum + Moisturizing Spray Gel, a lightweight mist infused with ingredients that help stimulate collagen production, support cellular energy and calm the skin.

GAP

Apple Martin fronts the campaign for the GapStudio Fall/Winter 2025 Collection 03 (along with mom Gwyneth Paltrow), which offers 38 timeless and understated pieces inspired by fashion icons like Carolyn Bessette Kennedy, Sofia Coppola and, of course, Paltrow!

LOUIS VUITTON

Elevate your scent wardrobe with Fantasmagory, a bottle designed by famed architect Frank Gehry that houses a blend of misty anise, gentle florals, leather and Tahitian vanilla, crafted by master perfumer Jacques Cavallier Belletrud.

FORM ACTIVEWEAR

It Girls like Hailey Bieber, Kendall Jenner and Emily Ratajkowski have been spotted in the sculpting exercise apparel from wellness entrepreneurs Sami Clarke and Sami Spalter (the same duo behind the Form fitness app).

DEDCOOL

The fragrance brand released a new addition to its laundry collection: Mochi Milk. Wrap your fabrics with cozy aromas of marshmallow, sweet rice milk, vanilla bean, sandalwood, amber and white musk using the detergent, dryer sheets and Room + Linen spray.

Andy Cohen, Tyler Cameron, Jenna Ortega and More!

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This story was originally published October 24, 2025 at 1:13 PM.