Roseville to get California’s first 7 Brew Coffee stand along Fairway Drive
A fast-growing drive-through coffee chain plans to enter California for the first time with a new stand in Roseville, setting up fresh competition for Dutch Bros Coffee and Starbucks.
Arkansas-based 7 Brew Coffee has submitted a design review application to the city of Roseville for a 911-square-foot drive-through stand at 10201 Fairway Drive, next to Trader Joe’s and Lowe’s.
The proposed location would operate as a drive-through with two lanes, according to the plans submitted to the city in Feb. 23 filings. The concept resembles drive-through beverage chains such as Dutch Bros Coffee and the Human Bean.
The site sits about half a mile from a Dutch Bros on Fairway Drive near the Home Depot. A Starbucks is located roughly a quarter-mile east.
7 Brew Coffee launched its first location in Rogers, Arkansas, in 2017 and began franchising in 2021, according to the company’s website.
The rapidly expanding chain now has more than 600 locations — known as “stands” — across the United States and employs more than 25,000 people. California would become the company’s 39th state.
The brand markets more than 20,000 drink combinations, including coffee drinks, shakes, teas, smoothies, infused sparkling waters and energy drinks.
7 Brew opened its 500th stand last year as it accelerated national expansion. The chain is nearly its 100th stand in Texas but has a limited presence in the West with the closes stands being in Arizona and Utah.
The company did not return messages requesting comment on when the store may open or start accepting job applications.
The Roseville stand would be operated by Flynn Restaurant Group, a San Francisco-based franchise operator that runs thousands of locations for brands including Applebee’s, Taco Bell, Panera Bread and Arby’s.
Flynn Group — one of the world’s largest franchise operators — recently signed a deal to open 160 7 Brew locations nationwide as part of a push into faster-growing restaurant brands.
“It’s the highest growth brand in the industry right now,” founder and CEO Greg Flynn told Nation’s Restaurant News in a December podcast interview. “It’s crazy, the growth that’s experienced, and it deserves it, because the brand is fantastic.”
Flynn said the company’s focus on customer interaction has helped drive the chain’s popularity, particularly among younger customers.
“Seven Brew is executing in this high-growth category, frankly, I think better than anyone,” Flynn said. “It’s a brilliant model ... with great unit economics, with a great culture. It’s a very people-first business.”
