Amazon Just Announced Its Third Annual Summer Beauty Event — Plus Early Deals You Can Shop Now

Published Apr 21, 2025 3:13 am ET


Amazon’s Summer Beauty Event and Early Deals

Rebecca Perlmutter

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If you’re a beauty lover (or just a deal lover), you’ll want to listen up: Amazon just announced that its Summer Beauty Event is returning. From April 28 through May 11, you can save across beauty, personal care and wellness brands. There will be deals on thousands of products, including those from top brands you know and love, such as Armani Beauty, Clinique and Kiehl’s.

But you don’t have to wait for this third annual event to start before you take advantage of the savings. Amazon has already dropped lots of early deals, meaning you can save up to 50% off Shark, Maybelline, COSRX and more right now. And don’t worry — you won’t have to spend hours digging through the site to find the best deals. Our team of shopping experts has done the hard work and rounded up the best deals you should shop now. But hurry, because we can’t promise these deals will still be around when the Summer Beauty Event begins.

Best Amazon Makeup Deals

Best Amazon Skincare Deals

Best Amazon Haircare Deals

Best Amazon Personal Care Deals

What Is Amazon’s Summer Beauty Event?

Amazon’s Summer Beauty Event is an annual sale that slashes prices on thousands of beauty, personal care and wellness products. During this third annual event, you’ll find deals on products from top brands, including Armani Beauty, Clinique, Kiehl’s and more.

What are the details of Amazon’s Summer Beauty Event?

The Summer Beauty Event runs from Monday April 28 at midnight PT through May 11 at midnight PT (which is Mother’s Day and a great reminder to grab a gift for mom). While Amazon has run this event before, this is the longest time period it has gone for, giving you a full two weeks to stock up on your favorite products that you know and love, plus an opportunity to try a few new ones.

What will be on sale during Amazon’s Summer Beauty Event?

We don’t know exactly what will be on sale just yet. But Amazon promises thousands of deals on skincare, bodycare, makeup, hair care and more. And the retailer will be dropping new deals during the full duration of the event, so you’ll want to keep checking back. It’ll be a great opportunity to stock up on your favorite mascara or grab a new hair tool to make it easier to get ready in the morning. You’ll recognize many brands that will be part of the sale, from Medicube to Shark and more. Rest assured that we’ll be on top of the sale, sharing the top deals we find that are worth the purchase, making it easy for you to just click “add to cart.”

Abby Kass

Abby Kass

Author McClatchy Commerce

Abby Kass is a Commerce Content Editor at McClatchy covering kids/babies, pets, beauty, and more. With more than seven years experience writing and editing shopping content, Abby has a strong understanding of how important commerce content really is and its important value to readers. She loves browsing online and finding innovative, unique, and just down-right cool products. Before McClatchy, Abby started her career working for Parents Magazine where she fell in love with writing about products. She then spent six years at BuzzFeed falling deeper into the shopping world writing more than 1,500 product roundups and reviews. She sees shopping as a sport and has worked hard at mastering it in order to help make people’s lives easier as they find cool and useful products.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.