Business & Real Estate

Juicer company offers refund after hand-squeezing demonstration

The $400 Juicero juicer was the object of a report that led to the machine’s creator to offer refunds to people who bought it.
The $400 Juicero juicer was the object of a report that led to the machine’s creator to offer refunds to people who bought it.

Just a day after it was revealed that a pair of hands could squeeze a pre-packaged bag of fruit and vegetable chunks with enough force to produce the same juice as a highly touted machine, the machine’s maker is offering refunds.

Anyone who bought the juicer, made by a company named Juicero, can return the machine within 30 days of purchase and get a full refund, the company announced Thursday. News of the refund offer was published on the tech website theverge.com.

An aggregated story by McClatchy’s Greg Hadley published Wednesday, April 19, 2017, based on a Bloomberg report, suggested the machine, marketed for its ability to exert 8,000 pounds of pressure to efficiently turn the veggie and fruit chunks into juice, did nothing human hands couldn’t do. The fruit pouches, costing $7 each, are available for purchase only to people who had bought the juicer.

Bloomberg included a video showing a person gripping the fruit- and veggie-filled pouch and squeezing it to produce a cup of green juice in about the same time the machine did the same task.

Juicero is based in San Francisco, and company CEO Jeff Dunn made a statement posted on medium.com acknowledging the refund offer but making his case in support of the juicer.

“The value of Juicero is more than a glass of cold-pressed juice,” he said. “Much more.”

Dunn called the hand-squeezing technique a “hack” and described in detail why he believes the product has worth and what benefits are derived by using it.

Brian Blomster: 916-326-5512, @b_blomster

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