Business & Real Estate

Denny’s issues heartfelt response to online mockery of sausage mascot


Denny’s has released a heartfelt – and funny – reply to online mockers who have compared its sausage mascot to a health-code violation.

The hat-wearing sausage, adopted by the chain in 2014 as part of its “Grand Slams” web series, has drawn invidious online comparisons to something more normally found in a Denny’s restroom.

On Wednesday, Denny’s posted a photo on Twitter of a downcast sausage mascot being consoled by a fellow bacon mascot. “I’m just a sausage … i can’t help the way i look,” reads the caption.

John Dillon, chief marketing officer at Denny’s, had earlier said the chain has no plans to dump the sausage mascot.

“Sausage has been looking for an opportunity to out-shadow his breakfast counterparts for a while, so it was only a matter of time before he tried to jump into the spotlight,” Dillon said. “While this unflattering comparison was never in his plan, he won’t let it stop him from enjoying his 15 minutes of fame.”

Dillon added, “We do not have any plans to change how Sausage looks because … well, he looks exactly how a breakfast sausage should look. And of course, we’d hate to give Sausage a complex because we – and his Grand Slams family – love him just the way he is!”

Denny’s has about 1,600 restaurants in the United States.

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