Business & Real Estate

How Adidas ‘just jumped over Jumpman’ in sneaker market

Kasper Rorsted is the CEO of Adidas, which is now the No. 2 sneaker company in the United States, according to a GQ report.
Kasper Rorsted is the CEO of Adidas, which is now the No. 2 sneaker company in the United States, according to a GQ report. The Associated Press

It appears that the three stripes have finally jumped over the Jumpman.

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Michael Jordan Stephan Savoia AP

Adidas is now the No. 2 athletic shoe company in the United States, surpassing the Jordan brand, according to a GQ report.

“Adidas basketball grew more than 40 percent, while Nike declined in the mid-singles and Brand Jordan lost about a third of its sales,” said Tonya Garcia of MarketWatch.

Despite Adidas’ improved performance, Nike is still dominating in sneakers, holding 44 percent of the U.S. market – a number that includes the Jordan and Converse brands. The market research company NPD Group says Adidas is at 13 percent, but that number is twice what it was in 2016.

“Yeezy just jumped over Jumpman,” rapper Kanye West said in his 2015 song “Facts” in reference to his shoe line with Adidas. It took nearly two years, but it looks as if West’s claim is now a fact.

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