Business & Real Estate

Why it’s ‘all good’ for Sacramento-based business, thanks to hat worn by LeBron James

Cleveland Cavaliers forward LeBron James during warmups before a game against the Dallas Mavericks on Saturday.
Cleveland Cavaliers forward LeBron James during warmups before a game against the Dallas Mavericks on Saturday. AP

It’s been said that celebrities can set trends.

That’s a good thing for a Sacramento-based business.

During a post-game interview Tuesday, Cleveland Cavaliers star LeBron James wore a cap with the words ALL GOOD in large type and NEVER BETTER in smaller wording underneath.

The hat is made by All Good, a clothing company based in Sacramento.

A post on the company’s Twitter page says soon after James appeared on television wearing the hat, it quickly sold out. Getting a four-time NBA MVP and three-time champion to back your gear can do that. James just missed a triple double in Monday’s 104-101 victory over the Knicks in New York.

According to ESPN business reporter Darren Rovell, All Good’s inventory of 170 hats were purchased in a three-hour span.

All Good says the hat will be restocked in two to three weeks and preorders are being accepted.

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