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CEO and father teams with NFL star to stop ‘extremely concerning’ Tide Pods Challenge

Tide Pods challenge: the new Internet challenge

Even though it started as a meme in social media, teens all over the country started recreating it by eating Tide Pods as in this new YouTube challenge.
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Even though it started as a meme in social media, teens all over the country started recreating it by eating Tide Pods as in this new YouTube challenge.

With more people becoming sick from eating detergent pods, a manufacturer is speaking out in hopes of ending a viral challenge.

David Taylor – the CEO of Procter & Gamble, the company that makes Tide detergent – posted on P&G’s website that the Tide Pods Challenge is “no laughing matter.”

“As a father, seeing recent examples of young people intentionally take part in self-harming challenges like ingesting large amounts of cinnamon or the so-called ‘Tide Pods Challenge’ is extremely concerning,” Taylor wrote. “The possible life altering consequences of this act, seeking internet fame, can derail young people’s hopes and dreams and ultimately their health.”

In the first 15 days of the year, poison control centers handled 39 cases of intentional misuse among 13- to 19-year-olds, according to the American Association of Poison Control Centers. For all of last year, there were a total of 53 such cases.

In hopes of putting an end to the viral craze, P&G recruited help from an NFL star.

New England Patriots tight end Rob Gronkowski, a five-time Pro Bowler, did a 20-second video for Tide, telling people not to eat the pods.

“What the heck is going on, people?” Gronkowski says. “Use Tide pods for washing, not eating. Do not eat!”

Tide also offers safety tips on how to store the pods and keep them away from children.

To speak with someone at the American Association of Poison Control Centers, call 800-222-1222 or visit www.poisonhelp.org.

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