Sacramento-area hotels see slight occupancy dip in February

The occupancy rate at Sacramento-area hotels in February dropped off slightly compared with the year-ago level, according to San Francisco-based hotel industry tracker PKF Consulting USA.

PKF said the average occupancy rate among area hotels in February was 69.5 percent, down from 71 percent in February 2014. The February rate was up, however, from the January 2015 rate of 66.4 percent.

Hotel industry analysts say 70 percent occupancy is considered the point at which hotels can comfortably raise rates.

Historically, January and February tend to be comparatively slow months in the area’s lodgings sector, compared with the busier summer and early fall months. However, area hotels saw year-over-year increases in two other key segments.

The average daily room rate in February was $109.97, a 4.1 percent gain over January 2014. Average revenue per available room in February was $76.47, up 1.9 percent from $75.06 in the year-ago period.

San Francisco-area hotels led the Northern California region in February with an 80.5 percent occupancy rate and average revenue per room of $186.29.

This story was originally published May 1, 2015 at 12:49 PM with the headline "Sacramento-area hotels see slight occupancy dip in February."