Business & Real Estate

Sunday’s Niello Concours at Serrano puts Cadillac, Ferrari in spotlight

A 1947 Jaguar MK IV is among the rare and elegant vehicles on display at a past Niello Concours at Serrano in El Dorado Hills. The 12th annual event is Sunday.
A 1947 Jaguar MK IV is among the rare and elegant vehicles on display at a past Niello Concours at Serrano in El Dorado Hills. The 12th annual event is Sunday. Sacramento Bee file

It’s an auto enthusiast’s dream: classic, exotic, rare and superelegant cars on every patch of manicured lawn.

The 12th annual Niello Concours at Serrano will be open to the public from 10 a.m. to 5 p.m. Sunday on the grounds of the Serrano Visitors Center, 4525 Serrano Parkway in El Dorado Hills.

This year’s featured marque is Cadillac, and the 2015 concours pays a special tribute to Ferrari’s 60 years in America.

Rick Niello, president of the Sacramento-based Niello Co. that oversees more than a dozen mostly high-end car dealerships throughout Northern California, patterned his automotive gathering on the world-famous Pebble Beach Concours d’Elegance held each summer on the Monterey Peninsula.

“Next to Pebble Beach, which is in a class by itself, the Niello Concours at Serrano is the largest concours in Northern California. Many of the Pebble Beach judges do the judging at the Niello Concours event,” Niello said. “We expect about 3,000 people and over $200 million worth of vehicles on the green Sunday.”

Niello said some of the automotive gems that will be on site include a 1902 Prescott Steamer and a 1948 Tucker once owned by Hollywood mogul George Lucas. Niello said the green also will be dotted with numerous century-old motor vehicles.

This year’s overall field of some 200 vehicle entries includes a wide model range of Ferrari, Packard, Ford, Chrysler, Chevrolet, Porsche, Mercedes-Benz, Rolls-Royce and Lamborghini cars.

Food, beverages and multiple activities also will be part of Sunday’s event. Adult tickets are $55 at the gate. That includes parking, shuttle use and an event program. Children ages 12 and younger will be admitted free when accompanied by a ticket-holding adult.

Award presentations are scheduled to begin at 3 p.m., with the “Best of Show” trophy expected to be handed out about 4:30 p.m.

The concours is produced by Gold River-based Premier Concours Promotions Inc. operated by Brian and Michele Moore.

More information and advance ticket pricing can be found at theconcours.net.

Mark Glover: 916-321-1184, @markhglover

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