Business & Real Estate

Sprouts Farmers Market to open second grocery in Roseville

Richard Ross and Augustine Grine restock watermelon at the produce department of the existing Sprouts Farmers Market in Roseville.
Richard Ross and Augustine Grine restock watermelon at the produce department of the existing Sprouts Farmers Market in Roseville.

Sprouts Farmers Market is planning to open its fifth Sacramento-area store in the Roseville site vacated last year by The Fresh Market.

A spokesman for the Phoenix-based natural-foods chain confirmed Tuesday that the company has signed a lease to go into about 28,000 square feet of space at Rocky Ridge Town Center at 2030 Douglas Blvd. – its second location in Roseville.

He said the company won’t open the store before the second quarter of next year. Details of the expansion are to be released sometime in the new year.

The Rocky Ridge site was occupied by a Borders bookstore until 2012. A year later, Fresh Market took over the location as part of an expansion by the North Carolina-based company into this region. Fresh Market later added stores in Elk Grove and at the former Borders store on Fair Oaks Boulevard in Sacramento.

Fresh Market closed all three of those stores in March 2014.

Brian Jacobson, a spokesman for the city of Roseville, said Sprouts has yet to submit an application for any tenant improvements at the Rocky Ridge center, but he expressed hope that will happen soon.

“They’re a great store, and we’d welcome them in Roseville if they choose to come here,” he said.

Sprouts, which was founded in 2002 and bills itself as a promoter of “healthy living for less,” has been on a nationwide growth spurt and now has 216 stores in 13 states.

Twenty-six of those locations opened this year, said company spokesman Diego Romero, with one more set to open by year’s end.

Much of the recent expansion has been in Southern California and more growth is expected throughout the state, Romero said.

“It’s a great market for us,” he said. “Shoppers really (appreciate) low prices for fresh and organic foods.”

Sprouts has stores in Elk Grove, Sacramento, Citrus Heights and on Stanford Ranch Road in Roseville.

Garrick Brown, a retail research executive with the Cushman & Wakefield brokerage company, said Sprouts has succeeded in Sacramento – “one of the most competitive grocery markets in the U.S.” – by clearly defining its customers.

“They offer organic food but at lower prices than their largest competitor, which is Whole Foods,” he said. “They’ve done a really good job of tapping into consumer taste trends, which are more organic and fresh food.”

Sprouts also has made good decisions regarding store sites, he said, and the new Roseville store is no exception.

“Of the three Fresh Market sites, that was the best,” Brown said. “You have much more upscale consumers there.”