Business & Real Estate

Selland’s, not The Kitchen, coming to Broadway

Randall Selland
Randall Selland Sacramento Bee

A Selland’s Market-Cafe is going into a Broadway corridor building previously identified as the new home of The Kitchen.

Restaurateur Randall Selland said Wednesday he is opting to keep The Kitchen, one of Sacramento’s best and priciest restaurants, at its current location at 2225 Hurley Way while placing one of his company’s popular, lower-priced Market-Cafes at 915 Broadway, opposite the Historic City Cemetery.

The change was prompted primarily by feedback from customers, particularly those in the central parts of the city, he said.

“The thing we kept hearing was, ‘It’s fine you’re moving The Kitchen. We go there once a year,’ ” he said. But the same customers said, “Why not put a Selland’s (on Broadway) and we’ll go there every week.”

He noted that the company has been looking for a downtown-area site for the Market-Cafe, which offers a big selection of comfort food entrees, salads, baked goods. hand-crafted desserts and an extensive wine selection. One of its most popular offerings: a weekly special that includes two dinners and a bottle of wine for $25.

Selland said he considers the Market-Cafe an ideal fit for the Broadway corridor, which is in the midst of redevelopment.

It will draw people for lunch and dinner seven days a week as opposed to The Kitchen, which is open five nights a week for demonstration-style meals served at a fixed price of $175 a person.

“If you really want to be part of redevelopment, you need something that generates a (high volume) business,” he said.

That view was shared by David Gull, president of the board of the Greater Broadway Partnership.

“The Kitchen is a once-a-year type of place,” he said. “But Selland’s Market? That’s a place you can go to once a week.

“It’s a lot more affordable across the board, so a larger part of the community can enjoy it.”

The new restaurant is likely to open by September, said Josh Nelson, a partner in Selland Family Restaurants. An architecture company is taking one 3,400-square-foot spot in the same building, and another 3,000 square feet is still available for lease.

As for The Kitchen, Selland and Nelson said the restaurant will undergo remodeling designed to increase the cooking and food-storage areas.

Its bakery operation will be moved to the new Broadway site and some Selland corporate offices currently at the Hurley location will also move.

“This is to accommodate more restaurant, not more seating,” Nelson said, adding, “With any luck, we won’t have any more prosciuttos hanging in the wine cellar. They’ll have their own spot.”

The new 7,500-square-foot Broadway restaurant will be the third Selland’s Market-Cafe; others are in East Sacramento and El Dorado Hills, and the company is in negotiations to open one at the Golden 1 Center, Nelson said.

“It’s a proven model and people like it,” Nelson said of the Market-Cafe concept. “That’s where the bulk of our growth will be.”

The company also owns Ella Dining Room and Bar and is nearing an opening for Obo Italian Table & Bar in the East Sacramento space that once housed the Andiamo Restaurant.