Hotel occupancy in the Sacramento-area continued to improve in November, according to the latest report by hotel industry tracker PKF Consulting USA.
San Francisco-based PKF said the average occupancy rate among area hotels in November was 67.1 percent, a not-unexpected dip from the late summer-early fall months but still ahead of 66.1 percent reported in November 2013.
Revenue per available room in November was $70.19, compared with $66.51 the previous year. The average daily room rate was $104.59, up from $100.62 in the year-ago period.
November marked the 10th consecutive month of year-over-year improvements in the three key segments. The numbers also represented a significant improvement from the recession. Through much of 2009, for example, hotel occupancy hovered around 60 percent in Sacramento.
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Through 11 months last year, average occupancy in area hotels was 73.4 percent, up from 70.6 percent in the same period of 2013. Hotel industry analysts say 70 percent occupancy is considered the threshold where hotels can raise rates.
San Francisco hotels led the Northern California region in average occupancy in the January-November period at 87.1 percent.
Call The Bee’s Mark Glover, (916) 321-1184.