Business & Real Estate

El Dorado Hills startup HomeZada launches “homeowner lifecycle” platform

El Dorado Hills-based tech startup HomeZada announced the launch of its online “homeowner lifecycle” platform designed to help real estate agents better serve a coming wave of young buyers and sellers.

HomeZada’s platform manages information during the typical buy-own-sell homeowner cycle. HomeZada touts the solution as an economical way for young clients to manage the large volume of diverse information involved in buying and selling residential real estate.

With the platform, agents can provide clients with services that include analysis, photos, videos, specialized documents, individual home data, listing assistance and home buying/ownership/selling instructions.

The local startup cited Forbes statistics showing that millennials will become the largest segment of homebuyers, with 42 percent wanting to buy a home in 2015 compared with 31 percent of Gen Xers, Nearly half of the young buyers are expected use the Internet in an effort to save costs and bypass traditional agent services.

HomeZada believes that its platform will enable real estate agents reach young buyers and sellers by offering them a solution that dovetails with their digital/online expertise.

In October, HomeZada closed its first round of financing, pulling in more than $2 million in capital over the summer.

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Call The Bee’s Mark Glover, (916) 321-1184.