Relles Florist, a midtown Sacramento institution, will celebrate a milestone Wednesday with random acts of flowers.
As part of the Society of American Florists’ “Petal It Forward” program, the longtime florist plans to give away hundreds of bouquets on J Street in midtown Sacramento from 9 a.m. to 1 p.m. Wednesday. That date also marks the shop’s 70th anniversary. Located at 2400 J St., Relles Florist has been owned and operated by the same family for three generations.
Each recipient will actually get two free bouquets – one to keep, the other to share. They’re also invited to “share” their experience on social media with the hashtags “#petalitforward” and “#rellesflorist.”
“The impact of giving or receiving flowers is powerful and memorable,” said Jim Relles, president of Relles Florist. “It can turn an ordinary day into an extraordinary one.”
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As part of its anniversary celebration, the business wanted to spread some joy, Relles explained. Flowers given “just because” – as a token untied to a holiday or special occasion – are particularly welcome because they’re not expected.
“People love to get flowers ‘just because,’ ” he said. “So we wanted to create random smiles (Wednesday) and give people a chance to do the same for someone else.”
For more details, click on www.rellesflorist.com.