Watch the California Office of Traffic Safety's controversial marijuana PSA
AAA, which has provided its free Tipsy Tow service to discourage people who have been drinking from driving, is extending the same service to 4/20 recreational marijuana users to prevent impaired driving.
The service has been offered since the 1990s for events and holidays such as St. Patrick's Day, the Super Bowl and New Year's Eve, but this is the first campaign involving marijuana, according to a AAA news release.
"It doesn't matter if you're drinking alcohol or using recreational marijuana, there's never an excuse to drive impaired," John Moreno, public policy manager for AAA Northern California and six other Western states, said in a written statement. "You should always plan for a safe ride home, but if those plans fall through, AAA will get you and your vehicle home safely on 4/20. We want to keep intoxicated drivers off our roadways, which keeps all of us safer."
The service will be offered from 4:20 p.m. Friday to 4:20 a.m. Saturday.
To take advantage of the service, drivers, passengers, party hosts, bartenders or restaurant managers are advised to call 1-800-222-4357 and request a Tipsy Tow. Drivers should be prepared to provide their name, home address, phone number, location and vehicle description.
Tipsy Tow provides a free ride home and vehicle tow of up to 10 miles. For tows beyond 10 miles, motorists are charged a standard towing rate. The service does not include roadside assistance and is not limited to AAA members.
AAA estimates that a first-time DUI conviction can cost a driver more than $10,000 in fines, penalties, legal fees and increased insurance costs.