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$6.6 million as Sacramento’s Big Day of Giving approaches wrap-up

Sacramento celebrates Big Day of Giving (2015)

The Big Day of Giving is a campaign to raise $5 million in 24 hours for Sacramento-area nonprofits. This video is from the 2015 event.
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The Big Day of Giving is a campaign to raise $5 million in 24 hours for Sacramento-area nonprofits. This video is from the 2015 event.

Big Day of Giving, the Sacramento Regional Community Foundation’s annual 24-hour pledge drive to area charities, kicked off at midnight Thursday and was already more than halfway past last year’s haul by the time most people strolled out of their offices for afternoon coffee breaks.

Over 38,000 givers had donated $6.6 million to 585 organizations as of about 11:20 p.m. Earlier in the evening, Placer Land Trust — last year’s top earner — had received $135,747. while Kiwanis Family House had received $85,136 and Fairy Tale Town, $78,385.

Donations progressively increased since Big Day of Giving’s founding in 2013 before plateauing at just over $7 million last year. Roughly 23,000 people make a total of 35,000 donations per year.

Big Day of Giving organizers said they were wary of a mildly depressed donation season after the passage of the Tax Cuts and Jobs Act of 2017. The law significantly raises the standard deduction for most middle-class taxpayers, making people less likely to itemize their donations at the end of the year — and less likely to donate throughout.

Donors can search for causes or regions they want to support at bigdayofgiving.org. More than 70 organizations are also hosting in-house Big Day of Giving events.

BenjyEgel: (916) 321-1052, @BenjyEgel

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