A look at Lodi wine region’s new logo, identity

Lodi winemakers are toasting a new logo and advertising campaign that will promote to the world a winegrowing region that cultivates 125 grape varieties just 40 minutes south of Sacramento.

The Lodi Winegrape Commission, serving 85 boutique wineries and 750 winegrowers, unveiled the new branding last week.

“The new brand design comprises a bold logotype Lodi Wine California in deep magenta and vibrant orange, upper case sans serif text evoking both power and dignity as well as simplicity and friendliness,” according to a news release. “A prominent logomark of intersecting lines indicative of vineyard rows creates a monogram “X” character, symbolizing the convergence of people and place.”

The campaign “will be brought to life” through a “storytelling advertising” spotlighting Lodi’s winegrowers and producers, as well as the diversity of wine grapes in the Lodi American Viticultural Area (AVA), according to the news release.

A new tagline—“there’s something happening here”—will accompany the brand identity and advertisements.

“While the core values of our winegrowers have remained constant, our region has naturally evolved in terms of diversity of plantings, quality of wines, and innovations in sustainable farming practices, just to name a few,” Stuart Spencer, executive director of Lodi Winegrape Commission, said in a news release.. “It was important that our brand identity and messaging reflect these advances, evolving with us. We’re looking forward to reintroducing ourselves to the world in 2020.”