Proposed rules to allow LED signs spark debate over Loomis’ small-town character
The prospect of brighter digital signs is casting new light on a familiar debate in one Placer County town.
Loomis town officials are considering whether to allow LED digital signage, a proposal that drew concern from residents at this week’s Town Council meeting.
The ordinance would allow digital monument signs at town-owned properties, including the fire station, library, memorial hall and parks. It would also apply to town-owned parking lots and existing monuments around town.
According to the presentation Tuesday, commercial businesses could use A-frame signs without cords if they obtain a permit. The ordinance would prohibit LED wall signs, window signs and billboards.
Residents at the meeting said they worried the signs could change the character of the small town.
Greg Walters said Loomis’ character is what makes it special.
“It still feels like a real small town,” he said. “It’s simple and authentic, and people value that. Digital signs, even well designed, introduce brightness and movement that shift character in a big way once we allow them. It’s going to be very difficult to limit or reverse any of those.”
Walters said the proposal could set a new direction for the town.
“It isn’t about being against business or growth. It’s about being intentional and protecting what’s already here and that it works,” he said. “Loomis doesn’t need to look like every other town.”
Councilmember Amanda Cortez said she did not want to change Loomis but wanted to support local businesses.
The proposal was expected to return to the Loomis Town Council for another reading May 12.
