The Sacramento Bee’s new newsletter lineup: More news for you, all day long
Hello Bee readers! We’ve begun shifting our Sacramento Bee email newsletter lineup to provide you with more news, exactly when you want it: at 6 a.m., 7 a.m., 8 a.m., noon, 4:15 p.m. and 6:30 p.m. on weekdays.
Throughout our industry, newsletters have evolved into digital front pages. Like newspapers, they curate top stories. Like newspapers, they get delivered, albeit to your inbox rather than your doorstep. The subject line is the equivalent of the top-of-the-fold headline.
In all, we publish two dozen newsletters — four of which have huge, daily audiences: Capitol Alert A.M., Daily Morning Bulletin, Daily Afternoon Bulletin and Capitol Alert P.M. We have a sizable number of eyeballs on two other newsletters: Sports and what we used to call “Local News.” Additionally, we’re building new audiences for our weekly Bee Connected newsletters for Elk Grove, Rancho Cordova, Folsom/El Dorado Hills, Davis/Yolo County and Roseville/Placer County.
These newsletters — as well as periodic newsletters on food, state-worker happenings, living your best life in Sacramento and more — help us deliver you the hundreds of original stories we produce each month.
We hope you’re reading these stories through our new-and-improved Sacramento Bee app, or in our print and digital editions. But we also know some people want to periodically scan a list of headlines and choose what to read. So, in some newsletters we’re eliminating or scaling back the introductory text. Others will continue to be bespoke.
We’ve rolled out some of the changes already, with others to come on Tuesday. Here’s how our lineup will look for readers who are signed up for the following newsletters. If you’re not signed up, go to sacbee.com/newsletters to do so.
• Capitol Alert A.M. will arrive at 6 a.m., bringing you fresh news from our 8-person political reporting team.
• Sports will arrive at 7 a.m., curating the latest on preps, college and the pros, with a Sacramento-first focus.
• Daily Morning Bulletin will shift from the 6 a.m. hour to 8 a.m., providing you with the morning’s top city, regional and statewide news — along with major breaking national and world news.
• The Local News newsletter has a new name — New at Noon — reflecting, you guessed it, its new send time: noon. A lot happens between 8 a.m. and the lunch hour. This revamped newsletter, which debuted last week, allows you to catch up on it all.
• Daily Afternoon Bulletin will continue to be sent at 4:15 p.m., offering you fresh content and updates on the stories of the day.
• Capitol Alert P.M. will continue to go out at 6:30 p.m., summing up the day’s developments in politics, government and on the State Worker beat.
A quick look at other key newsletter changes:
• Food & Drink / Bee Appetit: We’ve split what previously was one large newsletter into two! The regular Food & Drink newsletter will be sent at 1 p.m. on Wednesdays. Our second bite at the apple, called Bee Appetit, will go out at 1 p.m. on Fridays. Food & Drink continues to dive deep into Sacramento region dining spots and trends. Bee Appetit focuses on helping you experience the best morsels that Sean Timberlake and the rest of our food journalists are tasting.
• Bee Opinionated: This recap of the work by the best columnists in town will go out at 9 a.m. on Sundays.
• La Abeja: Our statewide newsletter geared toward Latino communities also will be moved to 9 a.m. on Sundays.
• Yuba-Sutter Weekly: Our newsletter for loyal readers north of Sacramento will move to 9 a.m. on Tuesdays.
Finally, given the proliferation of Bee puns in our newsletter names, we’ve simplified the title of William Melhado’s The State Worker Bee newsletter to The State Worker. The format of this newsletter won’t change; you’ll continue to get Melhado’s thoughtful analysis of all the happenings affecting California government employees. His newsletter, among our most popular, will still go out each Wednesday, with the send time being pushed back one hour, to 9 a.m.
These changes enable us to better tell you the story of the day, all day long.
As executive editor, I hope you’ll come along for the ride — and I welcome your feedback. You can email me at cfusco@sacbee.com.
