Citrus Heights’ Sunrise Rollerland sells for $3.5M. Reopening set for summer
The doors of Citrus Heights’ beloved Sunrise Rollerland will reopen this summer with a new owner.
The business sold for $3.5 million to Arcade Monsters, a company that owns gaming and entertainment venues throughout Florida and California, according to Tony Wood, advisor and senior vice president of eXp Commercial of California Inc. Wood represented the seller in the sale.
The rink is scheduled to reopen in July or August, Wood told The Bee. The new owners plan to add hundreds of arcade machines, as well as new equipment, furniture and fixtures, Wood said.
The sale included the business and the approximately 26,736-square-foot entertainment facility that houses it, which is located on a 2.82-acre parcel at 6001 Sunrise Vista Drive adjacent to Sunrise Mall, according to a news release.
“This transaction represents the successful transition of a truly iconic Sacramento-area business to an exciting new ownership group with a vision for the future,” Wood said in the release.
Sunrise Rollerland was owned and operated by the Neutz family for over 50 years before Ken and Kathy Neutz decided to retire. The couple purchased the rink in 2000 from Ken’s parents, who had owned it since it was built in 1973.
The business’ final day of operation in March was “bittersweet,” the couple said at the time, and their plan was always to sell to an owner who would keep the rink open.
“It’s going to open again as a rink,” Kathy said in March. “That was our goal.”
The rink was a unique part of history, Kathy said, one of the world’s last remaining rotunda rinks, where the wooden planks on the ground are curved. Wood also said the rink is widely recognized as the fourth-largest roller skating rink floor in the world.
Wood said in the release that Arcade Monsters is “rapidly expanding” and known for its immersive arcades and family entertainment.
“Sunrise Rollerland has been a beloved institution for generations, and Arcade Monsters brings the creativity, energy, and operational experience to continue its legacy while introducing new entertainment concepts for future generations,” Wood said.
