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Concert canceled; Crest’s debut under new management postponed

The Crest Theatre’s neon facade lights up K Street for the first time in September 2009.
The Crest Theatre’s neon facade lights up K Street for the first time in September 2009. Sacramento Bee file

The Crest Theatre’s run under new operators has hit a bump: The first event on the theater’s calendar following its management shakeup did not happen.

A scheduled Friday concert by Grammy-winning R&B singer Chrisette Michele was postponed in late October to a date to be determined. On Friday, new Crest manager Yulya Borroum declared the event canceled rather than postponed. The concert promoter never secured a new date for the show, Borroum said.

“It is disappointing,” Borroum said Saturday about the Michele cancellation. “But shows get canceled for a number of reasons. It is part of the business. …Unfortunately, until we start in-house promoting, we don’t have any control over the promoters.”

Building owner Robert Emerick, who is Borroum’s fiancé and, like her, an engineer by profession, took over the Crest’s management Nov. 1 after Emerick and longtime Crest operator CSLM failed to reach a lease agreement.

The Michele show’s promoter, ReVamp, announced Oct. 25 on its Facebook page that the concert had been postponed “due to scheduling conflicts and the contractual network agreement with TV One,” the cable network behind the reality show “R&B Divas: Los Angeles,” on which Michele appears. A ReVamp representative reached Saturday by The Bee would not comment for the record.

Borroum said all tickets to the show purchased through the Crest’s ticketing agency, Ticketfly, had been refunded.

“I personally called about 40 (ticket holders) to make sure everyone knew it was canceled,” Borroum said.

ReVamp’s Facebook page directed ticket holders who used another vendor, Eventbrite, to a separate phone number and email address. Borroum said about 100 advance tickets had been sold through Ticketfly, and 28 through Eventbrite.

The Crest currently acts as a rental facility, booked by outside event producers. But “at some point, we are hoping to work directly with the artist’s manager” to produce events, Borroum said.

Emerick told The Bee in October that he and Borroum also want to start a film program, and are looking at bringing in a digital cinema projector. They also are investigating the Alamo Drafthouse model of serving beer, wine and meals with films.

Emerick and Borroum co-own the gourmet vegetarian restaurant Mother, which is part of the chunk of K Street property adjoining the Crest that Emerick purchased, along with the theater, in 2011. Construction recently began on Emerick’s new venture with Mother chef Michael Thiemann – a rotisserie-meat restaurant called Empress Tavern. The restaurant, housed in the Crest basement space that once held two small movie theaters, should be finished in January, Borroum said.

The Michele cancellation pushed the Crest’s official public debut under its new operators to Thursday, when a production of the play “Placas: The Most Dangerous Tattoo” arrives.

Preparations for the play have been smooth so far, Borroum said, with rehearsals expected to begin Tuesday at the theater.

Call The Bee’s Carla Meyer, (916)321-1118. Follow her on Twitter @CarlaMeyerSB.

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