Read UC Davis’ contracts to repair online image

As part of an effort to counteract negative publicity after the November 2011 pepper spraying of student protestors, UC Davis retained consultants for at least $175,000 to improve the school’s online image. Documents related to the effort were released to The Sacramento Bee this week in response to requests filed last month under the California Public Records Act.

In January 2013, UC Davis signed on with a Maryland company called Nevins & Associates for a six-month contract that paid $15,000 a month.

Nevins proposal page 

Read the whole agreement here:

Second contract

IDMLOCO was awarded a contract in June 2014 for $82,500 to “design and execute a comprehensive search engine results management strategy.”

idmloco proposal page 

Read the whole agreement here:

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