Education

Read UC Davis’ contracts to repair online image

UC Davis paid to repair its online image

Following the 2011 pepper spraying of students, the campus hired consultants to improve the online reputations of UC Davis and Chancellor Linda Katehi.
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Following the 2011 pepper spraying of students, the campus hired consultants to improve the online reputations of UC Davis and Chancellor Linda Katehi.

As part of an effort to counteract negative publicity after the November 2011 pepper spraying of student protestors, UC Davis retained consultants for at least $175,000 to improve the school’s online image. Documents related to the effort were released to The Sacramento Bee this week in response to requests filed last month under the California Public Records Act.

In January 2013, UC Davis signed on with a Maryland company called Nevins & Associates for a six-month contract that paid $15,000 a month.

Nevins proposal page 

Engaging in a calculated system of sharing and promoting stories through UC Davis’ owned communication vehicles like the UC Davis website, The California Aggie, Aggie TV, the student-run radio station KDVS and UC Davis’ social media accounts.

Plans for ‘strategic content placement’ proposed by Nevins and Associates

Read the whole agreement here:

Second contract

IDMLOCO was awarded a contract in June 2014 for $82,500 to “design and execute a comprehensive search engine results management strategy.”

idmloco proposal page 

Read the whole agreement here:

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