New York has SoHo. San Francisco has SoMa. And now we have DoCo.
That’s the abbreviated branding for Downtown Commons, the entertainment district the Kings are planning to build in the area around their new $507 million arena. The Kings announced Wednesday that the first three tenants for the district will be a barbecue joint, a pub and a giant family-style eatery with a bowling alley and arcade games. A 16-story hotel and condo tower is also under construction at the site.
DoCo will replace Downtown Plaza as the name for the blocks around the arena. That Downtown Plaza label had become a bit synonymous with downtown’s struggles over the years as retailers fled the mall.
So with all this rebranding going on, let’s take a stab at renaming some other Sacramento neighborhoods using the DoCo model.
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For instance, Land Park is now SoBro (South of Broadway). Of course, that means South Land Park is SoSoBro.
Little Pocket is LiPo. The Pocket is just plain, old Po.
Actually, the Pocket should be SoFlo, or South of Florin Road. That would make Greenhaven NoFlo. Sorry Greenhaven.
North Natomas, naturally, would be NoNa, which kind of sounds like a nickname for your grandmother. SoNa is South Natomas. Or to make things easier, we could just rename all two dozen or so neighborhoods north of American River NoRi.
The Fab 40s is fine, but let’s go with FabFo. You know those blocks below Folsom Boulevard in East Sac? How about SoTraJo (South of Trader Joe’s).
And since this all begins and ends with DoCo, does that mean Southside Park is actually is SoDoCo? Is Alkali Flat in NoDoCo? Is “The Kay” EDoCo?