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Here’s why you might see owls while scrolling through Twitter on Super Bowl Sunday

Are you ready for Superb Owl Sunday?

No, that’s not a typo.

We’re talking about the owls you might see while scrolling through Twitter on Super Bowl Sunday, with captions that include #SuperbOwl or #SuperbOwlSunday in them.

The meme soars out of the Internet graveyard every year to disrupt Super Bowl feeds on social media. And it’s kind of funny, unless you’re a football fan. Then it can get annoying.

Are you ready for Superb Owl Sunday?
Are you ready for Superb Owl Sunday? FWC

Why?

Because sometimes we type fast — and “Super Bowl” comes out “Superb Owl” during a Google or Twitter search.

The earliest known posting about “superb owl” was on Twitter in February 2008, but it wasn’t until 2011 that it began to spread following the creation of a Superb Owl thread on Reddit, according to Know Your Meme, a website dedicated to researching and documenting memes and viral sensations.

Since then, #SuperbOwl and #SuperbOwlSunday memes have been featured on “The Colbert Report” and ”Jeopardy, and has amassed a string of articles on the topic, including in USA Today and The New York Times.

And the memes’ popularity doesn’t look like it’ll be ending anytime soon.

Google says it sees a spike in “Superb Owl” searches every year around the biggest football game of the season, particularly in the United States. The search giant is also having fun with it.

If you type “Superb Owl” in Google search, you’ll get information about Super Bowl 54, including the names of the teams, when and where it will be held and the different ways you can watch it online.

You’ll also get an Easter Egg for your misspelling: A football player owl with the words “Superb Owl.” Last year, Google’s Easter Egg was a giant owl wearing a crown.

If you type in “Superb Owl” on Google, you get an easter egg: A football player owl.
If you type in “Superb Owl” on Google, you get an easter egg: A football player owl. Screenshot of Google

Not impressed?

Well, you can always go back to this debate: Is it SuperBowl or Super Bowl?

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This story was originally published January 31, 2020 at 4:00 AM with the headline "Here’s why you might see owls while scrolling through Twitter on Super Bowl Sunday."

Michelle Marchante
Miami Herald
Michelle Marchante covers the pulse of healthcare in South Florida and also the City of Coral Gables. Before that, she covered the COVID-19 pandemic, hurricanes, crime, education, entertainment and other topics in South Florida for the Herald as a breaking news reporter. She recently won first place in the health reporting category in the 2025 Sunshine State Awards for her coverage of Steward Health’s bankruptcy. An investigative series about the abrupt closure of a Miami heart transplant program led Michelle and her colleagues to be recognized as finalists in two 2024 Florida Sunshine State Award categories. She also won second place in the 73rd annual Green Eyeshade Awards for her consumer-focused healthcare stories and was part of the team of reporters who won a 2022 Pulitzer Prize for the Miami Herald’s breaking news coverage of the Surfside building collapse. Michelle graduated with honors from Florida International University and was a 2025 National Press Foundation Covering Workplace Mental Health fellow and a 2020-2021 Poynter-Koch Media & Journalism fellow.  Support my work with a digital subscription
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